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Build to rent: where the planning strategy and operating model meet

by David Maddox, Founder

Published 19 August 2026

Build to Rent is, at its simplest, a way of delivering housing that remains residential development in planning terms and does not fall within a separate use class, but that simple description can understate how far the way a scheme is owned, managed and operated can end up being reflected in the planning permission itself. For developers and investors, that distinction matters because, unlike a conventional residential scheme which is often assessed primarily through its physical form, housing mix and affordable housing contribution, with questions of ownership and management largely sitting outside the planning process, Build to Rent brings its single ownership model, affordable housing offer, management structure, tenancy arrangements and potential future exit directly into the planning case and the section 106 agreement.

The practical consequence is that Build to Rent should not be treated as a label applied to a scheme once the design has been fixed. The planning strategy and operating model need to be developed together.

National policy defines Build to Rent as purpose-built housing that is typically 100% rented, generally under single ownership and professional management. The definition itself is straightforward. The complexity arises from the planning obligations that are often needed to ensure that what is approved continues to operate as the type of development presented to the authority.

Affordable housing is the clearest example. National guidance continues to identify Affordable Private Rent as the default affordable housing product within Build to Rent, with a national benchmark of 20% of homes at rents at least 20% below equivalent market rent, including service charges. Local policy may take a different approach, and viability can affect the final position, but the important planning point is that the affordable homes are generally intended to sit within the same managed building as the market-rent homes.

That can make Build to Rent operationally coherent, but it also means the section 106 agreement needs to work over the life of the building rather than simply on the date permission is granted. The agreement may regulate eligibility, rental discounts, service charges, marketing, monitoring and the number of affordable homes that must be maintained. If those provisions are drafted too rigidly, an obligation that appears perfectly sensible during determination can become difficult to operate once hundreds of individual tenancies are in place.

The changes introduced by the Renters’ Rights Act make that point more important. The move away from conventional fixed-term assured shorthold tenancies towards assured periodic tenancies changes some of the assumptions that may previously have sat behind Build to Rent obligations. An operator cannot necessarily recover possession of an affordable unit simply because an occupier later ceases to satisfy an eligibility requirement. Planning obligations therefore need mechanisms that can preserve the affordable housing outcome without assuming powers that the landlord does not have under housing law.

This is a good example of why Build to Rent needs joined-up advice. Planning policy may require a particular affordable housing outcome, housing legislation governs the landlord and tenant relationship, and the operator still needs a system that can be administered efficiently. The strongest legal agreements reconcile all three.

The same is true of viability. A Build to Rent development is valued differently from a scheme intended for individual sale. Its economics depend on long-term income, operating expenditure, management costs, rental growth and investment yield. That does not mean Build to Rent should automatically receive a different affordable housing outcome, but it does mean that viability evidence needs to reflect the asset that will actually be built and operated.

Small changes in planning obligations can have significant financial consequences when applied across an entire rented development. The treatment of service charges, the depth of affordable rent discount, restrictions on management arrangements or limitations on future disposal can all affect long-term value. Equally, an authority needs to be satisfied that flexibility has not been drafted so widely that the planning benefits used to justify the scheme can simply fall away.

This is particularly important when considering the future of the asset. A sale of an entire Build to Rent building to another operator is quite different from breaking the building up and selling individual flats. The first can preserve the original model; the second may fundamentally change it. For that reason, planning agreements frequently contain provisions intended to retain the development within the rental sector for a defined period and to address what happens if the tenure subsequently changes.

Those provisions can affect funding, valuation and investment strategy. They are therefore not matters that should first be considered when the section 106 agreement reaches its final drafting stages. An acquisition or financial model that assumes unrestricted future sales may be inconsistent with the planning strategy required to secure permission in the first place.

Design also forms part of the same equation. Build to Rent schemes frequently place greater emphasis on shared amenity, communal workspace, lounges, gyms and other managed facilities. These can contribute positively to the residential offer, but Build to Rent does not create a separate planning standard for housing quality. The homes still need to respond to the same fundamental questions of space, outlook, accessibility, amenity and residential quality.

The more interesting issue is whether the design makes sense when translated into long-term operating costs. Extensive communal facilities may be attractive, but they also need to be maintained. In affordable units, service charges form part of the assessment of the discounted rent. An amenity strategy can therefore have a direct relationship with affordability and the commercial model of the building.

For developers, the lesson is that Build to Rent works best when the planning case is built around a credible operating proposition rather than the other way around. The housing mix, affordable housing strategy, design, management structure, viability evidence and legal obligations should all describe essentially the same development.

Where they do not, risk starts to accumulate. A permission may contain obligations that the operator finds difficult to administer. A viability case may rely on assumptions that are inconsistent with the final section 106. A design may create service costs that work against the affordable housing model. Or an investment strategy may depend on an exit route that the planning agreement restricts.

None of those problems is inherent to Build to Rent. They are usually signs that the planning and commercial workstreams have been allowed to develop separately.

Build to Rent remains housing in planning terms, but the planning process increasingly reaches into how that housing will be owned, managed and operated. That is what makes early planning strategy particularly important. The objective should not simply be to secure a permission for a Build to Rent scheme. It should be to secure a permission that the eventual operator can actually use.

Knowledge journey

In plain English

What is build to rent? explains the key features of the Build to Rent model, including how it differs from conventional housing and the role of affordable private rent.

Article

Build to Rent after the Renters' Rights Act: are planning obligations still workable? takes a closer look at how the new tenancy regime affects the drafting and operation of Build to Rent planning obligations.

In practice

Build to Rent in practice: Cow Green, Halifax see how Maddox Planning coordinated viability, design, heritage and regeneration to secure permission for 122 Build to Rent homes at Cow Green, Halifax.

Principal authoritative sources

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