top of page
Elmfield Road, Bromley.jpg

OUR APPROACH AND PRINCIPLES

THE MADDOX METHODOLOGY

PLANNING INTELLIGENCE FOR INTELLIGENT PLANNING

Planning is practical and analytical. Knowledge feeds the planning process. The more we know, the better we can act. We immerse ourselves in our subject, looking at things from the inside out. Our approach is forensic and detailed, case-by-case. Where complexities exist, we work methodically to unravel them and gain clarity. Planning intelligence is the basis for intelligent planning. Meticulous information gathering enables informed decision-making.

Facts come first but they may require reinforcement to become recognised solutions. Persuasive reasoning is a valuable, strategic tool. We apply our professional insight to the intelligence we’ve gathered to come up with answers based on justifiable opinions and actionable conclusions. Differing viewpoints can contribute to finding robust, proven solutions. We’re open to alternative opinions. Persuasive reasoning underpins individual empowerment. It fosters transparency and encourages participation.

WHO WE ARE

MEET THE PROFESSIONALS

EMPOWERING INDIVIDUAL EXCELLENCE

We set the stage for individuals to excel. We believe in giving people the freedom to think. We encourage an entrepreneurial mindset based on autonomy and personal drive. We want individuals to feel they’re a part of a whole that values their intelligence and independence. By empowering individual excellence and streamlining our processes, we strive for peak performance in planning.

GOOD PEOPLE FOR GOOD PROJECTS

When you work with us, you'll be working with a team of highly experienced planning professionals. All our staff from Senior Planner level and above are either Full or Associate Members of the Royal Town Planning Institute and we guarantee that we will act within our professional code of conduct. So, with us, you can expect honesty, integrity, competence, independent judgment and professional behaviour and respect. To learn more about how we operate please get in touch.

We draw highly motivated people into our orbit – clients, co-consultants and our own team members. The high quality of the people we work with determines the quality of the projects we undertake and the outcomes for the built environment and the communities and people that it serves.

David Maddox 
Founder

Laura Dimond
Planning Director

Anthony Frendo
Planning Director

Matt Hill
Planning Director

Lucy Howes
Planning Director

Emily Barnard
Associate

Dylan Kerai
Associate

Ben Anderson
Senior Planner

Ollie Cooper
Senior Planner

Tara Fitzpatrick
Senior Planner

Jimmy Chan
Planner

THE POWER OF PERSUASIVE REASONING

bottom of page