Prospects House, Bromley: A Town Centre's Regeneration

Client: Prospects House (Bromley)

Architect: Goldstein Heather

Description of Development: Demolition of the existing building and erection of a 10-storey building plus basement, providing 1,738 sqm of office floorspace (Use Class E(g)(i)) on the ground and first floors, with 61 residential flats above, and 24 parking spaces.

Location: 19 Elmfield Road, Bromley, BR1 1LT

The GLA supported this mixed use development that integrated employment and housing in the town centre

Project Overview: A Mixed-use Development in Bromley, London

The Prospects House redevelopment is a prime example of a mixed-use development in London, revitalising an underutilised office site in Bromley Town Centre. The scheme balances modern office space with new residential units, aligning with the London Plan’s objectives to optimise land use, provide new homes and retain employment floorspace in key commercial areas. The development contributes significantly to Bromley town centre's regeneration, responding to its evolving needs while integrating sustainability measures and public realm improvements.

Supporting Bromley's Town Centre Regeneration: Key Issues Addressed

1. Land Use Principles: The scheme supports Bromley’s Town Centre Area Action Plan, ensuring continued employment use alongside much-needed housing delivery. The balance of retained office space and new homes aligns with the London Plan’s objectives to optimise sites in metropolitan town centres.

2. Urban Design and Height: The 10-storey mixed-use building integrates into Bromley’s evolving skyline, responding to surrounding developments. Design revisions have enhanced internal layouts, optimised daylight access and addressed noise mitigation for future residents.

3. Transport Infrastructure: The proposal includes 24 parking spaces, with a reduction in the original provision following consultation. Cycle storage facilities ensure sustainable transport options. Financial contributions have been secured for Healthy Streets improvements and enhanced wayfinding.

4. Sustainable Development: Energy efficiency measures include rooftop solar PV panels and carbon offset contributions. An Urban Greening Factor of 0.41 has been achieved through landscaping, green roofs and tree planting. Improved air quality mitigation measures secured through planning conditions.

5. Environmental Considerations: The development incorporates sustainable drainage systems to enhance flood resilience. Provisions for urban biodiversity and ecological enhancements are included. Strategic fire safety measures secured via planning conditions.

6. Community Impact: Prospects House delivers wide-ranging community benefits, including financial contributions for education, healthcare and energy offsets. Upgrades to the public realm improved town centre connectivity and the pedestrian experience, supporting the broader aims of town centre regeneration.

Development Highlights

• Mixed-Use Urban Regeneration: A new high-quality mixed-use development in London, delivering office space and 61 homes in a prime town centre location.

  
  

• Affordable Housing Contribution: 15% affordable housing secured (9 intermediate units), following a viability review.

  
  

• Sustainable Design: Incorporating urban greening, energy-efficient measures and carbon reduction commitments.

  
  

• Enhanced Public Realm: Improved pedestrian connectivity and significant contributions towards Bromley's town centre infrastructure.

Driving Success in Bromley's Town Centre Regeneration

Maddox Planning played a pivotal role in navigating complex viability negotiations, securing key urban design improvements and ensuring a sustainable outcome for this landmark Bromley town centre redevelopment.